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Burna Boy Launches Sneaker Collection, Unveils Prices From N202,000 to N242,000
🇳🇬 Nigeria · Economy · 1 d ago
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24.10 14:04 UTC
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Nigerian Afrobeats superstar Burna Boy has expanded his business interests beyond music with the launch of his first sneaker collection in partnership with Swiss sportswear giant On, a company backed by tennis legend Roger Federer.
The collection, featuring three sneaker designs, became available on Thursday, October 22, 2026, through On's official website, physical stores and selected retailers, including Foot Locker.
The launch comes more than a year after the Grammy-winning singer signed a multi-year partnership with the sportswear company in September 2025.
Under the agreement, the Nigerian singer became the company's "Clubhouse President", a position connecting music, tennis, fashion and contemporary culture.
The partnership also supports Clubhouse Nights, an entertainment initiative combining sporting activities with musical performances and artistic exhibitions, Business Insider reports.
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