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Jennifer Lawrence Enters Beauty Business With Hair Care Brand Mes°
🇺🇸 United States · Culture & entertainment · 2 h ago
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27.10 04:01 UTC
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Jennifer Lawrence Enters Beauty Business With Hair Care Brand Mes°
On Tuesday, Lawrence is unveiling her hair brand Mes°, which she co-created with MIT grad and biotech startup Arcaea founder Jasmina Aganovic after being impressed with the latter’s Ted Talk on the future of the category.
Meanwhile, Off-Duty Restyling Serum is a bi-phase formula that combines a lightweight oil phase to smooth frizz and add shine, and a serum phase to strengthen and help reshape hair.
The Off-Duty Restyling Serum (which Lawrence calls “Floof Serum”) brings frizzy hair (“floofy,” you could say) back down to Earth in between washes, but also adds texture and stands in for hot tools when you’re on the go.
It’s a refreshing new chapter in hair narratives, and as Lawrence says: “For an off-duty day, I don’t think the max effort is hot.
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