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How Fanatics and OpenAI streamline the fan experience
🇺🇸 United States · Technology · 18 h ago
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26.10 07:00 UTC
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Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature
Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.
Each year, Fanatics Commerce manufactures more than 45 million items and sells them to customers in more than 180 countries.
Tsai said customers' shopping sessions routinely ran over 30 minutes on average, and that time kept compounding as Fanatics released upwards of a thousand new products each week.
"Nobody who is a Los Angeles Dodgers fan wants to be matched with a San Francisco Giants item … team and player alignment is extremely important in our world," he said.
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