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Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators

🇺🇸 United States · Technology · 4 h ago
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26.10 05:55 UTC
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Each fact is a sentence from a source that at least two independent outlets report.

Instagram Tests Out 90-Minute Horizontal Videos in Push for TV Viewing
Independent sources: 7 · TheWrap, NewsLocker.com, Variety
“Instagram is all about connecting people over creativity, and creativity is so much more than just shortform video or just posts and carousels,” Tessa Lyons, vice president of product at Instagram, said in a longform video announcing the news.
Independent sources: 6 · TheWrap, The Verge, Variety
Instagram is giving creators the ability to upload longer horizontal videos on its platform, the company announced on Monday.
Independent sources: 4 · TheWrap, Variety, Android Headlines
The option launched last year for Samsung, Fire TV and Google TV in the U.S. and will launch on Apple TV this month.
Independent sources: 4 · TheWrap, Engadget - Technology News & Expert Reviews, Dissenter
She outlined that creators have been using Reels to creator shortform series, that they’ve used clips on Reels to drive discovery to other content and that they’re using Instagram Live.
Independent sources: 3 · TheWrap, Variety, 9to5Google
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